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About 3rDoor

Help people understand
the product.

3rDoor brings interactive 3D viewing, configuration and supported AR into product websites, campaigns and sales conversations. The existing 3rDoor platform connects product preparation, authoring, review and delivery.

Discuss your product
Why 3rDoor exists

Some buying questions need a closer look.

Materials, proportions, choices and operation can be difficult to explain in a single image. A purposeful interaction gives customers a clearer way to inspect the product and consider the next step.

Begin with a real question

What makes this material different? Which finish belongs to the range? How do these parts work together? Choose the presentation around the question instead of adding interaction for its own sake.

What we build

Inspection, choice and context.

3D Product Viewer

Present supported product inspection, views and authored feature explanations.

Explore Viewer

Product Configurator

Make valid colours, materials, finishes and component choices understandable.

View Configurator

AR Product Viewer

Help customers consider supported products in context, with a useful fallback.

Explore AR Viewer
Product and platform philosophy

Keep the product accurate and the journey connected.

One useful product foundation

Prepare accurate assets and supported choices so they can be reused across independently reviewed experiences.

Purposeful presentation

Use controls to explain a material, a proportion, a choice or a mechanism. Keep information and enquiry close to the product.

Connected authoring and delivery

Keep experience preparation, review and controlled publication with the existing platform, then integrate the approved result into the website.

Web delivery and integration are agreed for the product and customer setting. Responsive behavior and available features are reviewed before launch.

Who it is for

Teams with products worth explaining.

Product, marketing, digital commerce and sales teams can start with one product and a clear customer decision.

Furniture, automotive, fashion, electronics, jewellery, retail, property and industrial products each call for a different balance of detail, choice and context.

Explore industry applications
Our approach

Define the question before shaping the experience.

Review the real product, available references, audience and website. Agree what customers should understand, which interactions help and where they should go next.

Prepare and review the content against the product. Confirm supported devices, integration responsibilities and approval before publication.

Explore the platform approach
Product and platform positioning

A clear role for the website and the platform.

3rDoor

The public website introduces products, applications and experience previews. Product preparation, authoring, publishing and experience delivery remain with the existing 3rDoor platform.

A new way to discover

What should your product explain?

Share the product and the decisions customers make around it.

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