Input selection
Match touch, mobile or camera-based input to reach, lighting, accessibility and consent requirements.
Interactive OOH Experiences
Transform digital hoardings and outdoor media into interactive audience experiences.
A clear audience input produces an understandable display response and next action.
Discuss this solutionAudience-to-display interaction
Make participation visible.
Audience input
Invite one understandable action at the campaign site.
Interactive OOH Experiences
The response should explain what just happened.
An outdoor interaction needs a clear invitation, visible feedback and a short path through participation. Design for passers-by, waiting audiences and people who choose not to participate.
The brief
Outdoor attention needs a clear, practical way for an audience to participate.
Who it is for
Media owners and activation teams. Outdoor campaigns with a defined participation point.
Applications and decisions
Plan the experience around the brief.
Response timing
Confirm latency, reset behaviour and the display state when input or connectivity is unavailable.
Site operation
Plan crowd flow, equipment, supervision and a practical return to campaign content.
Deliverables
Define the production and delivery scope.
- Participation concepts
- Screen and mobile content
- Interaction journeys
Define the participation method, site connectivity and response before production.
Review screen access, supported hardware, power, network conditions and event responsibilities. Measurement and any camera processing require an agreed implementation and consent approach.
Relevant industries
Apply it to your product context.
Related products
Continue into product discovery.
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3D Product Viewer
Explore products interactively in 3D and inspect relevant product detail.
Product Configurator
Customize authored product variants, colours, materials, finishes and components.
AR Product Viewer
Visualize supported products in real-world environments.
Interactive Catalogues
Turn static product catalogues into richer interactive product discovery experiences.
Delivery and questions
Plan the route to your audience.
Agree the publication destination, content approval and the next enquiry or commerce step. Product experiences remain connected to the existing 3rDoor delivery platform where included in the project.
Does every installation use a camera?
No. Input may be touch, mobile, gesture or another supported method. Choose it for the site and audience rather than adding unnecessary hardware.
What should we include in the brief?
Define the participation method, site connectivity and response before production.
Is this a working demonstration?
No. Images and process diagrams illustrate the scope. A working example is identified separately after its content and delivery have been verified.
What is included in the project?
Deliverables, revisions, rights, supported interaction and integrations are defined in the agreed scope. Example media does not establish those services.
A new way to discover
Let’s shape the brief.
A clear audience input produces an understandable display response and next action.
Book a Demo