Viewer readiness
Plan inspectable surfaces, camera limits and the level of detail customers need.
3D Content & Digital Asset Creation
Production-ready 3D models, animations and digital assets for marketing, advertising and immersive experiences.
Reusable product-grade assets prepared for supported Viewer, Configurator and AR experiences.
Discuss this solutionReusable product assets
Build the product asset, then reuse it.
Reference / CAD
Check dimensions, source data and visual references.
3D Content & Digital Asset Creation
Asset quality is different from a finished campaign image.
A reusable product needs reliable scale, usable geometry, consistent materials and a structure that supports its intended interactions. The asset is prepared for the existing experience platform rather than loaded into this marketing website.
The brief
A product needs reusable digital assets rather than disconnected one-off outputs.
Who it is for
Product, creative and commerce teams. Product asset libraries and authored interactive experiences.
Applications and decisions
Prepare for the intended experience.
Configuration readiness
Separate material regions and supported components around the actual product options.
AR readiness
Confirm scale, texture budgets and supported delivery formats for the intended device journey.
Deliverables
Agree the asset handover.
- Product models
- Material references
- Purpose-built animations
Agree the target use, asset fidelity and delivery formats for each product.
Agree fidelity, naming, hierarchy, animation requirements, file budgets and validation criteria. Format delivery alone does not establish that an experience is supported on every device.
Relevant industries
Apply it to your product context.
Related products
Continue into product discovery.
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3D Product Viewer
Explore products interactively in 3D and inspect relevant product detail.
Product Configurator
Customize authored product variants, colours, materials, finishes and components.
AR Product Viewer
Visualize supported products in real-world environments.
Interactive Catalogues
Turn static product catalogues into richer interactive product discovery experiences.
Delivery and questions
Plan the route to your audience.
Agree the publication destination, content approval and the next enquiry or commerce step. Product experiences remain connected to the existing 3rDoor delivery platform where included in the project.
How does this differ from CGI production?
CGI production delivers final images or film. Asset creation delivers reusable product data and materials for agreed output and interactive uses.
What should we include in the brief?
Agree the target use, asset fidelity and delivery formats for each product.
Is this a working demonstration?
No. Images and process diagrams illustrate the scope. A working example is identified separately after its content and delivery have been verified.
What is included in the project?
Deliverables, revisions, rights, supported interaction and integrations are defined in the agreed scope. Example media does not establish those services.
A new way to discover
Which product should the asset support?
Reusable product-grade assets prepared for supported Viewer, Configurator and AR experiences.
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