Colour, material and finish
Use approved references and clear names to explain visual differences.
Their choice.
Made visible.
Give every option a clear result. Help customers compare possibilities and discover a combination that feels right. Keep each choice and its visible result together before an enquiry or purchase.
Experience preview
One product. A visible change.
Try the illustrative image colours. A working configurator uses the actual product variants and valid combinations.
Image previewColour studyCognac
Illustrative image colours. Available finishes are defined for each product.
Image-based preview. A working experience will be offered after approval.
Discuss this product experienceMake the decision tangible.
A colour changes the character. A material changes the feel. A component changes the whole. Show the effect of a selection in the product itself, so customers can explore with intention.
Product examples
Find your product category.
01020304050607
Furniture
Explore finishes and combinations for the spaces people live in.
Automotive
Make exterior choices and supported options easier to compare.
Footwear
Bring colourways and material combinations into focus.
Fashion Accessories
Explore the details that give an accessory its character.
Watch
Consider the elements that define a personal timepiece.
Jewellery
Present considered choices for a distinctive piece.
Kitchen / Modular
Explain the relationship between modules, surfaces and finishes.
Configurable capabilities
Define the options customers can change.
Components and modules
Show supported parts and the combinations that belong together.
Personal details
Agree any supported text, trim or other personalisation as part of the product scope.
Made for considered purchases
Many possibilities. One understandable product.
Furniture collections
Compare upholstery, timber finishes and compatible modules in the context of a single design.
Personal accessories
Explore colourways and hardware combinations without losing sight of the overall object.
Custom product ranges
Explain supported component options for vehicles or equipment, with the product rules clearly defined.
Product logic
Make valid choices easier to follow.
Available options and dependencies should reflect the actual range. Confirm dimensional changes, component compatibility and unavailable combinations before publication.
Start with the buying decision
A furniture finish, accessory colourway or vehicle trim needs a different sequence. Keep that sequence focused on what the customer can actually order or discuss.
Useful secondary features
Plan what happens to a selection.
Views, hotspots, animations and sound explain the product; they do not change its configuration. Colours, materials, finishes and components define the selected product. Saved choices, sharing and quotation summaries can support the next conversation where included.
Commerce handoff
Checkout, live pricing and availability are separate integration decisions. Agree which system owns each value and how the selected combination reaches it.
Visual references
Keep the product and its options consistent.
Responsive behavior
Useful choices on a smaller screen.
Keep controls readable and touch-friendly, with the selected result close to the choice. Test zoom, orientation and the return to product information on supported devices.
Preview before launch
A lightweight image keeps collection pages usable. Load the working configurator after intent unless the dedicated page has been tested for immediate loading.
Workflow
Build from your range and its rules.
Product→
Experience→
Publish→
Website
Product
Gather product references, materials and the choices customers need to understand.
Questions
Scope the right combination.
Is this colour study a working configurator?
No. It uses illustrative image colours. A working product configurator uses authored visual assets and the actual available choices.
Can dimensions and components change?
Where the product and experience support them. Define the valid options, constraints and visual states before production.
Does configuration include live pricing or checkout?
Not automatically. Pricing, inventory, saving, sharing and checkout depend on the agreed systems and integration.
Related products
More ways to present your product.
01020304
3D Product Viewer
Explore products interactively in 3D and inspect relevant product detail.
AR Product Viewer
Visualize supported products in real-world environments.
Virtual Try-On
Let customers experience supported products virtually before purchase.
Interactive Catalogues
Turn static product catalogues into richer interactive product discovery experiences.
A new way to discover
Which choices define your product?
Bring the range, its options and the next step you want customers to take.
Book a Demo