Challenge design
Agree input, duration, difficulty and a readable first-time explanation.
Gamified Brand Activations
Interactive games, challenges, rewards and branded experiences designed around participation.
A branded challenge connects participation to a clearly scoped campaign outcome.
Discuss this solutionGameplay and progression
Give the audience something clear to play.
Scan / tap / enter
Explain entry and eligibility before participation.
Gamified Brand Activations
A challenge earns attention through understandable progress.
Start with the action the audience can complete, then connect visual feedback and brand content to that action. A browser challenge does not require a headset; hardware is included only when it serves the brief.
The brief
A campaign needs participation with a clear challenge and next step.
Who it is for
Campaign and experiential marketing teams. Brand activations and audience participation campaigns.
Applications and decisions
Plan the experience around the brief.
Completion feedback
Show a clear score or completion state without promising an outcome the system cannot provide.
Reward responsibility
Eligibility, stock, reward issuance and fulfilment belong to the agreed campaign systems and owner.
Deliverables
Define the production and delivery scope.
- Challenge concepts
- Branded game content
- Agreed reward journeys
Scope eligibility, reward rules and fulfilment with the campaign owner.
Scope campaign rules, accessibility, duplicate participation, failure states and any reward integration. The interaction storyboard is illustrative and is not a playable game or evidence of a completed client activation.
Relevant industries
Apply it to your product context.
Related products
Continue into product discovery.
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3D Product Viewer
Explore products interactively in 3D and inspect relevant product detail.
Product Configurator
Customize authored product variants, colours, materials, finishes and components.
AR Product Viewer
Visualize supported products in real-world environments.
Virtual Try-On
Let customers experience supported products virtually before purchase.
Interactive Catalogues
Turn static product catalogues into richer interactive product discovery experiences.
Delivery and questions
Plan the route to your audience.
Agree the publication destination, content approval and the next enquiry or commerce step. Product experiences remain connected to the existing 3rDoor delivery platform where included in the project.
Does the game automatically issue rewards?
No. A reward presentation does not establish issuance or fulfilment. Those responsibilities and integrations must be agreed separately.
What should we include in the brief?
Scope eligibility, reward rules and fulfilment with the campaign owner.
Is this a working demonstration?
No. Images and process diagrams illustrate the scope. A working example is identified separately after its content and delivery have been verified.
What is included in the project?
Deliverables, revisions, rights, supported interaction and integrations are defined in the agreed scope. Example media does not establish those services.
A new way to discover
Let’s shape the brief.
A branded challenge connects participation to a clearly scoped campaign outcome.
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