Product story
Explain ingredients, features, care or use with approved product content.
Interactive Packaging
Transform physical packaging into an interactive digital experience.
Extend the package into a purposeful mobile product story or campaign journey.
Discuss this solutionExperience preview
From the pack to the product story.
Confirm print placement, trigger testing, mobile support and the long-term destination owner. Preview imagery is illustrative; no active code, scan result or certified launch is provided.
Image-based preview. A working experience will be offered after approval.
Discuss Interactive PackagingInteractive Packaging
The entry should promise something useful.
A package can lead to product guidance, a provenance story, a branded activity or an offer explanation. Start with the information or interaction the customer needs after picking up the product.
The brief
Packaging has limited space to explain a product or continue its story.
Who it is for
Packaging, product and brand teams. Packaging-led product stories, guidance and campaigns.
Package-to-mobile journey
Let the package open the next chapter.
Physical package
Choose the packaging surface and the audience invitation.
Applications and decisions
Plan the experience around the brief.
Campaign participation
Connect the physical item to a scoped game or promotion journey.
Useful return path
Keep the product destination and next action available after the mobile content.
Deliverables
Define the production and delivery scope.
- Packaging entry concepts
- Product stories
- Connected digital content
Define the physical entry method, supported devices and destination content.
Confirm print placement, trigger testing, mobile support and the long-term destination owner. Preview imagery is illustrative; no active code, scan result or certified launch is provided.
Relevant industries
Apply it to your product context.
Related products
Continue into product discovery.
Delivery and questions
Plan the route to your audience.
Agree the publication destination, content approval and the next enquiry or commerce step. Product experiences remain connected to the existing 3rDoor delivery platform where included in the project.
Can I scan the packaging preview?
No. It illustrates the concept and does not provide a working scan or NFC trigger. Entry points are added only for an approved public destination.
What should we include in the brief?
Define the physical entry method, supported devices and destination content.
Is this a working demonstration?
No. Images and process diagrams illustrate the scope. A working example is identified separately after its content and delivery have been verified.
What is included in the project?
Deliverables, revisions, rights, supported interaction and integrations are defined in the agreed scope. Example media does not establish those services.
A new way to discover
Let’s shape the brief.
Extend the package into a purposeful mobile product story or campaign journey.
Book a Demo