Product launch moments
Build a reveal around one recognisable object and the screen’s viewing position.
Anamorphic 3D Advertising
Forced-perspective 3D content for digital billboards and next-generation outdoor advertising.
Perspective-specific motion planned around the screen and its audience viewpoint.
Discuss this solutionScreen and perspective reference
Plan the scene in its screen setting.
Illustrative still showing screen context. The perspective sequence explains the production approach; this image is not motion footage or evidence of a deployed campaign.
Anamorphic 3D Advertising
Design the illusion for the installation.
A forced-perspective sequence depends on where the audience stands and how the screen is shaped. Review perspective studies and motion together; a generic 3D image cannot establish the final anamorphic effect.
The brief
An outdoor screen needs content composed for its geometry and audience viewpoint.
Who it is for
Outdoor media and campaign teams. Site-specific outdoor screens and product launch moments.
Screen-specific motion
The viewpoint is part of the composition.
Perspective setup
Capture screen dimensions, corner geometry and the principal viewing point.
Applications and decisions
Plan the experience around the brief.
Outdoor campaign loops
Plan entry, focal moment and reset for viewers arriving at different times.
Screen delivery
Confirm duration, resolution, frame rate, safe areas and playback testing with the media owner.
Deliverables
Define the production and delivery scope.
- Screen-specific compositions
- Perspective studies
- Animation sequences
Confirm screen dimensions, playback requirements and the principal viewing position.
Confirm screen surveys, viewing position, media-owner specifications and on-site review responsibilities. The still illustrates screen context; perspective, timing and playback are reviewed against the actual installation.
Relevant industries
Apply it to your product context.
Related products
Continue into product discovery.
Delivery and questions
Plan the route to your audience.
Agree the publication destination, content approval and the next enquiry or commerce step. Product experiences remain connected to the existing 3rDoor delivery platform where included in the project.
Does the reference image demonstrate the final illusion?
No. It illustrates a screen setting. The final effect must be assessed in motion against the specified screen geometry and viewpoint.
What should we include in the brief?
Confirm screen dimensions, playback requirements and the principal viewing position.
Is this a working demonstration?
No. Images and process diagrams illustrate the scope. A working example is identified separately after its content and delivery have been verified.
What is included in the project?
Deliverables, revisions, rights, supported interaction and integrations are defined in the agreed scope. Example media does not establish those services.
A new way to discover
Let’s shape the brief.
Perspective-specific motion planned around the screen and its audience viewpoint.
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