Product Launch
Move from launch media into a product story, supported detail exploration and a relevant product destination.
Immersive Campaign Experiences
Build a connected audience journey from a campaign touchpoint through a focused product interaction to its next destination.
Connect campaign entry, meaningful interaction and a measurable next step.
Discuss this solutionImmersive Campaign Experiences
Three campaign patterns, each with a specific entry.
Choose the audience journey before the technology. Keep content, interaction and the next action connected across the actual campaign touchpoints.
The brief
A campaign needs a coherent experience after the first click or scan.
Who it is for
Brand and digital campaign teams. Campaign landing pages, launches and connected media.
Campaign patterns
Plan the experience around the brief.
Event Activation
Connect an on-site invitation with a short interaction and a clear follow-up action.
QR / Social Campaign
Provide a useful mobile destination after the scan or click, then an intentional return or share action.
Campaign journey
Carry the campaign beyond the first click.
Entry point
Start from the agreed campaign link, QR destination or event touchpoint.
Campaign context
One campaign. A connected destination.
Illustrative imagery, not a client case study or a deployed campaign.
Deliverables
Define the production and delivery scope.
- Campaign interaction concepts
- Product-led visual content
- Touchpoint-specific journeys
Agree the entry point, supported devices and destination after the interaction.
Agree the entry channels, supported devices, content approval, conversion destination and measurement plan. Avoid assuming that every campaign includes the same technologies or analytics coverage.
Relevant industries
Apply it to your product context.
Related products
Continue into product discovery.
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3D Product Viewer
Explore products interactively in 3D and inspect relevant product detail.
Product Configurator
Customize authored product variants, colours, materials, finishes and components.
Virtual Try-On
Let customers experience supported products virtually before purchase.
Interactive Catalogues
Turn static product catalogues into richer interactive product discovery experiences.
Delivery and questions
Plan the route to your audience.
Agree the publication destination, content approval and the next enquiry or commerce step. Product experiences remain connected to the existing 3rDoor delivery platform where included in the project.
Which technology should the campaign use?
Choose it after defining the audience task and delivery setting. Interaction should serve the journey rather than become a technology checklist.
What should we include in the brief?
Agree the entry point, supported devices and destination after the interaction.
Is this a working demonstration?
No. Images and process diagrams illustrate the scope. A working example is identified separately after its content and delivery have been verified.
What is included in the project?
Deliverables, revisions, rights, supported interaction and integrations are defined in the agreed scope. Example media does not establish those services.
A new way to discover
Let’s shape the brief.
Connect campaign entry, meaningful interaction and a measurable next step.
Book a Demo